It’s official: the Kardashians are about to expand to the
tanning industry. They are launching a line of self-tanners in April that will
be called Kardashian Sun Kissed. The set will consist of five different pieces,
and will be carried exclusively at Ulta. The products will retail for $12.99 to
$19.99. The three step system consists of an exfoliation and color maximizing
product, tanner and a tan extending product
“I think tanning has really been a way of life for all of
us, living in California,” Kim Kardashian said about her lifestyle and
forthcoming product launch. “Especially, more recently, the need for sunless
tan. When I travel, the one thing that makes me feel alive whether or not I
have makeup on is a tan, especially in my face. When you travel, you can’t just
go lay out.”
Kim knows that tanning in the sun is safer than tanning
beds, but she also says she likes using a tanning bed, too.
“I do like regular tanning because I have psoriasis, and
the tanning beds are particularly good for that,” Kim said.
“We came up with something that is still good for your
skin and healthy for you; everything is paraben and sulfate-free,” Kourtney
said. “We love beauty and fashion, but making sure we’re taking care of our
bodies is crucial to us.”
Industry sources are predicting that the Sun Kissed line
could sell $10 million at retail. What do you think?
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